Editorial: Elect Phong La as new Alameda County assessor
Alameda County Assessor Phong La will be the keynote presenter at the Feb. 5 luncheon meeting of the Hayward Rotary Club. 
The position of assessor is to locate and identify ownership of all taxable property in the county and decide if it is subject to reappraisal when it changes ownership. He has orchestrated a massive reorganization for his office to address historic highs in real estate construction and business development. 
He was first elected in 2019 and became even more popular locally by right away joining the Hayward Chamber of Commerce and speaking to the Hayward Rotary Club. He won re-election outright in the primary of June 2022 when he had no opposition and his current term ends Jan. 4, 2027.
He has lived in Alameda County since 1980, when his family moved to the U.S. as refugees from Vietnam and he was two years old. They started a small business and supported Phong, his brother, and a sister as they went through James Logan High School in Union City. He went on to earn a bachelor's degree from UC Davis in 2000 and a law degree from UC Hasting's Colleges of the Law in San Francisco.
He lives with his wife and daughter in the city of Alameda.